Ringba Call me maybe

Brand
Ringba
Timeframe
6 months
Zajno role
Concept, art direction, product design, UI, UX, animation, engineering
Full-cycle website development
Awards
Awwwards x 6
CSS x 12

Unconventional futuristic design to reflect the product’s game-changing nature

Ringba is a new-generation telecommunication company. Our objective was to make a non-standard telecom company website with an unconventional futuristic design. During our collaboration, we reimagined Ringba’s online presence , taking full charge of the website’s creative developmen t, as well as integrating the Ringba web app and add-on products into the new style. We used such technologies as HTML/CSS, GSAP, Canvas and Lottie.

View Website

Telling the innovative product’s story through a cosmic metaphor

As the idea was to come up with something fresh and original, we ditched all the motifs or concepts around which telecoms websites are usually arranged. Instead, we dug deeper, presenting the product through a metaphor: an iridescent orb ringed by satellites. The former represents Ringba itself, the latter, its constellation of add-on products. A dark palette speaks of deep space, while soundwaves subtly remind of the medium with which Ringba exists to work.

It was time for Ringba to look as beautiful as the underlying technology operates

In the end, we got a website characterized by smart architecture, smooth-running and easy to maintain, futuristic in feel, storytelling in approach, and intuitive by design. We’ve helped the platform’s customers see that Ringba is not just an ordinary telecom solution for large and medium-sized companies — it’s an entire system that can completely change and dramatically elevate the way businesses connect with consumers.

“Professionally speaking they’re responsive, thorough enough, and love what they do. Artistically, they deeply care about their work. Technically they’re sophisticated enough to do whatever is needed well. I’ve been mostly hands-off, refusing to micromanage the process, and the results are stunning.”

Adam Young, Founder of Ringba

Result

What is the result?

Reshaped Ringba’s online presence by developing a distinctive and unique visual style
Integrated 5 add-on products into the cosmic storytelling
Redesigned the Ringba web app to adjust it to the new style and atmosphere
Created a set of 100+ custom icons
Designed and animated gigabytes of visuals
Got a top-notch website performance by optimizing animations and using smart lazy loading
Won 12 trophies on CSS Design Awards and 6 trophies on Awwwards