Altrüus Gift giving

Brand
Altrüus
Timeframe
2 months
Zajno role
Concept, art direction, branding, product design, UI, UX, animation, engineering
Full-cycle product development
Awards
Awwwards x 2
CSS x 4

An innovative way to build positive emotional experiences around brands

Altrüus is a fun, emotional and social way to send and receive gifts from both national retailers and the cool local shops and restaurants you love. During our collaboration, we nurtured Altrüus from its birth forming it into the product it is now. We did the branding , designed and developed the platform , application and website using such technologies as React Native, Java, Objective-C and Node.

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Challenged to change the focus of the gift card industry

Our goal was to create one global gifting platform and make the process more social and filled with emotion. The task was very challenging in terms of UX because we needed to draw people into the app and engage within that platform to move away from the transaction-focused business, which is what the gift card industry has historically been.

Aspiring to create the best gifting platform

We have developed an application from scratch making sure it is emotional and friendly. Although the app is already both in App Store and Google Play, the work continues. Altrüus is now at the stage of widening their partner network. Zajno team work every day polishing the product based on the feedback we get because our ambition is to create the best gifting platform.

“Zajno Crew are passionate about what they do and that’s how they make the process enjoyable. They’ve been great at meeting deadlines and scheduling as well. They learn and improve from any challenges. They have performed incredibly well; it is truly amazing.”

Francisco Bonilla Kuhlmann, CEO of Altrüus