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The idea was not to overwhelm site visitors with tons of information about cryptocurrencies all at once not to cause confusion. That’s why we studied the market and divided the target audience into two groups: tech-savvy people and newbies in the field. Based on this differentiation, we came up with a solution of dividing information into two “levels” with separate experiences for both groups to appeal to each of them most effectively.

In terms of design, our objective was to create an unconventional website that would match the futuristic nature of the technology. To this end, we chose a color palette that could create this feel and played with the composition and layout. We also used matrix-style animated background for the same purpose. Subtle animations added smoothness to the elements transitioning while animated illustrations helped us to liven up the page scroll making it more dynamic.