Help your client Right now

Because design might be perplexing, we start our process way before its beginning.

At Zajno, we strive to meet the needs of each and every customer. Be it a minor task or a huge project, we listen to our clients and seek to achieve the wanted result. Always. 

However, generating digital products is complicated, and it can be intimidating for those new to them. As a result, when potential clients contact us, they are frequently worried about what the future holds – this anxiety may manifest itself in unpleasant manners. For instance, a fear of standing out or an unwillingness to explore new or unconventional ideas is quite problematic. Another challenge is understanding the design process steps or having trouble turning negative comments into constructive and actionable ones.

If these typical occurrences are not addressed effectively, they might become a significant impediment to achieving a favorable result. The most frightening aspect is that it can take two forms: lack of trust or directional ambiguity.

Before we start

To address this issue on a more practical level, we need to think about it and ask, "Where does the design process take place?"

The basic answer is that the process begins with a client's list of needs, such as creating "an amazing, attractive, and interactive website" or "a highly optimized mobile app with geolocation and chat features."

However, we believe it's an incorrect response. Instead, design for us begins with anticipating the arrival of each new customer andthinking abouthow we will assist them in creating a brand-new product.

Innovative thinking does not imply that everything we do is groundbreaking. The first big step in our relationship with a new client is generally as simple as a phone call. However, inside that conversation, a well-designed process takes place, setting in motion a series of events that advance our understanding of the client and advance the client's knowledge of the path to the product they would like to develop.

Foundation of success

The exact sequence in which the process occurs changes individually, but what remains constant is the general ground we guarantee is covered as we get to know each new client. Read below about six main areas you should definitely focus on to succeed in running your business.

Cultivating a trusting environment

We believe that before establishing a business-to-business connection, one must first establish a human-to-human bond. This necessitates an awareness of your client's underlying motives, not simply their immediate commercial objectives.

There's no magic recipe, but we believe that by being upfront, putting ourselves out there, and even disclosing our flaws, we inspire new clients to do likewise. And when a group of individuals participates in a process like the above, it's difficult not to develop a sense of trust.

How to appreciate new concepts

There are a lot of websites and apps on the internet that appear pretty similar.  We can't fault anyone of this: in a complex world of danger, it's reasonable that people play it safe as much as possible. By being cautious, you open yourself to the worst threat of all: forgettability. 

People frequently assume that they are in dire straits on this front: either go with the flow by risking boredom or make a desperate attempt to be unique by threatening to act like a fool. Instead, we help customers understand that by meticulously evaluating what's currently out there, they can adopt an evidence-based approach to doing things better and in a different manner. 

Steve Jobs and Elon Musk are frequently seen as maverick geniuses and highly exact and meticulous analyzers. We, alongside all clients, also have developed a remarkable track record that we now have by combining precision with courage.

Knowing how design works is essential

As designers, we're often surprised to learn that some of our industry colleagues believe it is their clients' obligation to know all ins and outs of the working process. That isn't us, though.

From finance to agriculture, music to artificial intelligence, our clients come from various industries. They are specialists in their domains, but there are no grounds to assume they are also experts in the design patterns of work. Simply, they don’t have to hold the information about the role of a high-grade design in its influence on business processes. This is our prerogative. Conversely, we should assist them in comprehending the complexities of the processes in which they are getting involved. That is tough but always enlightening for us since understanding how non-designers will feel what we do is the pinnacle of good design. One of the most critical aspects of this is assisting our clients in comprehending the design process.

Creating a plan for the future

Since we primarily work with startups and because even established businesses are currently evolving faster than ever before, the nature of the product we're creating can usually change throughout its development. Indeed, because we assist our clients in thinking about their businesses in ways they may not have previously considered, it's feasible that their enterprises will alter as a result of our endeavors.

This can be problematic for people and organizations who believe they have everything figured out — but it's our responsibility to anticipate these shifts in perspective and guide our clients through them in a tranquil and thoughtful way.

Constructive feedback is the key

At times, when you spend money to have something done and what appears in front of your eyes differs from what you hoped to see, it's reasonable to become upset.

This is when smooth and effective communication between a customer and a design team is critical - it's when we need to get going in the right direction again. 

As a result, we designed a guidebook to assist clients in crafting positive and valuable feedback. It allows them to communicate with us about adjustments that need to be made in a way that will enable us to implement modifications properly. It enables them to provide descriptive feedback rather than prescriptive, i.e., it explains what is wrong and why.

Advancing together

The method we've shown above is still evolving, and we're proud to be upfront about it. We live in a fast-developing world, and at Zajno, we relish the challenge of adjusting to it. We don't believe life would be any easier if time stopped; we think it wouldn't be fascinating.

We're thrilled to be among the ambassadors of the design process, which is a massive and intricate giant. That is a responsibility that we also take seriously. 

This article was created to describe some of the procedures we employ at work. We’re delighted to say that writing the article also aided our comprehension of those processes. 

Thanks so much for taking the time to read it!